Campaign Name & UTM Builder

How to use this tool

1. Pick your seven segmentations. Campaign Type opens after you pick a publisher. Metro and State are tied together — pick NY and only NY metros (plus Rural and Statewide) appear; pick Brooklyn and the state locks to NY.
2. Read your campaign name. The ad account name is the fixed convention for that publisher — paste it into the platform exactly as shown.
3. Add your landing page. Source is locked to the publisher, medium comes from a fixed list, campaign is locked to the ad account name. Blanks are filled with the platform's dynamic values at click time.
4. Copy the Google Ads tag. Use the tracking template or the final URL suffix — not both. Section 4 gives you an account-level template: turn on auto-tagging (Admin → Account settings → Auto-tagging) so every click carries a GCLID, then paste it once under Admin → Account settings → Tracking.
5. Save the campaign to keep it in your records, where you can reload, duplicate or delete it.

Important: download your file after any change

Your campaigns and your own Metro, Campaign Target, Keyword Subject and Language values live in this browser only. Every time you save a campaign or change a value list, click Download backup (JSON) and keep that file. Use Upload backup file to restore it anywhere. The CSV is for sharing; the backup file is what restores everything.

1. Campaign name

Publisher → Campaign Type → Metro → State → Campaign Target → Keyword Subject → Language

This exact text is used as utm_campaign and inside the Google Ads tag, so the name and the tag can never drift apart — including when you reload and edit a saved campaign.

2. Tagged landing page URL

3. Google Ads tag

Paste into your ad account. Campaign name, source and medium are fixed from your selections; keyword, creative and campaign / ad group / match type / network / device come from the click. Use the tracking template or the final URL suffix — not both.

4. Account-level tracking template (Google Ads, set once)

Paste this one template at the account level and every campaign inherits it. It captures the keyword, creative, campaign, ad group, match type, network, device, placement, geographic location and GCLID from every click.

Manage your value lists

Metro, Campaign Target, Keyword Subject and Language only. Publisher, Type and State are fixed. Each metro is tied to a state, so only that state's metros appear once a state is picked.

5. Your campaign records

Download a backup file every time you save a campaign or change a value list — it is the only way to keep your work if you clear this browser or switch computers.